With the end of the year and the holiday season approaching, I’ve been thinking a lot about the act of giving recently. When you give, you give to make a difference, even if small, in someone else’s life. It’s about making an impact.
We’re pretty proud of the impact Taco Bell has been able to make over the years by listening to our fans and collaborating with our franchisees. Every day I feel lucky to be a part of this organization.
But I know we can do even more. We can make more opportunities for more people and create greater impact. That’s why we placed a new seat at the decision-making table: Chief Impact Officer (CIO).
The “I” in “CIO” will be about shifting mindsets from “I” to “we.” The CIO will collaborate on our brand experiences from the inside out, offering their unique perspective to help Taco Bell create impact.
That’s why we’re proud to appoint Lil Nas X as our first CIO. He embodies Taco Bell. He’s a cultural icon. He knows how to be disruptive for good. He’s unexpected yet relatable. He is authentically himself in every situation. Well, that all sounds a bit like Taco Bell, doesn’t it?
Over the coming months, he’ll serve as one of the powerful voices of our fans and our team members. While I can’t spill too much just yet, you’ll be hearing from the CIO himself quite soon. All of us, together, will inspire impact for years to come.
